We all know that localization is important. Because it will be more relevant to the people looking at the ad. You can even see that from online marketing. For example, I signed up for Yahoo! email using yahoo.com instead of yahoo.com.sg, just because I thought the "sg" didn't look as cool. However, the ads that I got were all related to the US, which I learnt how to ignore in time. The good news it: recently, I was given the choice to change the ads to Singapore based ones, which were definitely better and more interesting. We've also seen the localization of musicals, which I have written about in another blog. The example was a personal experience of mine while watching the musical "We Will Rock You", where parts of the actors' scripts were changed to suit the Singapore culture. Evidence of localization in "We will Rock You" - adapted from pegpeg.wordpress.com 1. When the lead “accidentally” knocked into one of the audience down stage, he sa
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