The first and foremost question would be: What are the benefits of marketing to the University community? The answer is simple. Firstly, holding your marketing activities in the University would allow a more specific target market . At least you know the age group and segment of the consumers who are affected by the marketing stimuli within the University. That way, if your product is for the age group which includes undergraduates, it is a more direct approach as compared to mass marketing. Or, if you'd like a even more niched target segment, for example, ladies who are interested in networking, then clubs like NUS 85 Broads Club would be relevant to approach. Having a more targeted segment also means less cost incurred. Instead of mass marketing to the public and competing with other advertisers out there, why not just directly bring the product/company to the school where your target segment can easily comprehend and digest? Apart from marketing, HR has some benefits to gain t
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