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Showing posts from November, 2008

Animals, Babies and Sex advertisements

In my promotional management class, I was taught that there are 3 types of ads which will attract attention. Three things that attract people's attention 1) Babies 2) Animals 3) Sex Simple but true right? Remember the last time you saw an advertisement with a baby featured in it? Let me give you an example. A classic ad which uses babies. This ad was from Parmalat milk. Their campaign's slogan was - "Because we're mammals". http://www.ciadvertising.org/sa/spring_03/382J/grace/milk_page_nizan.htm Aren't they cuteeeeee? I especially like the panda baby. Maximum cuteness!! Yea, so, babies. Babies attract attention ;) Next, we'll move on to animals! Animals are always cute aren't they? Imagine an ad with this cute lil' hamster. awwwww..... got this pic from google. link: http://i204.photobucket.com/albums/bb255/fhat1/hamster.jpg Actually, I did see an ad recently with a hamster. Can't find it now though, but no worries! I found another ad with a h

Allswell - I Love You Commercial

Ever seen a commercial which makes you cringe? No? Well, then feast your eyes upon these two videos by Allswell. It's a local made advertisement, which is grossly Singaporean. Not that being Singaporean is bad... No, I definitely don't mean that. But the execution could have been much much better. Having the Singaporean accent is fine (I think), but the actors also looked like this was their first advertisement ever. Maybe that's Allswell's strategy when they made this commercial. They want people to cringe so that they will talk about it. Well, if that's the case, I think they have succeeded. Haha. But if their strategy was to go all out so that the locals can relate to it... then I'm sorry... it just made my goose pimples pop. I first chanced upon the first advertisement on TV mobile. My first thoughts were: "no taste". "cheap ad". Definitely not speaking to my generation. The "auntie" generation perhaps. Then when I saw the secon

Tips to a Successful Blog Shop

Recently, or maybe not that recent, I've noticed that there has been an influx of blogshops. For the unsure, blogshops are just like any other shop, selling just about anything, just that it is set up online. Being an avid shopper, as well as one who spends time on the internet often, I have seen myself succumb to buying from blogshops. Many a time, my purchases are sweeeeet! I've not met any dead sellers or had any trouble with getting my items. But don't get me wrong... I still shop at retail shops. In fact, I love both :) Blog shops are fun to scroll through when I just don't have the time to step out (when exams are round the corner). Apart from being a buyer from online shops, I have also tried selling stuff by setting up my own blog shop. It didn't go so well though. Naturally, I prefer buying to selling stuff. Those who buy from blogshops, you may think that it is easy work, but it is a hell lot of work for the sellers. They have to choose the supplies from