It's all over the entertainment news. Ellen DeGeneres and her legendary Oscar selfie cramped with A-listers featuring Meryl Streep, Jared Leto, Jennifer Lawrence, Channing Tatum, Bradley Cooper (the one holding the phone), Kevin Spacey, Julia Roberts, Angelina Jolie, Brad Pitt and Lupita Nyong'o. I've heard and seen so much on Facebook, Twitter and Instagram, that same image being shared by my friends in Singapore as well. Amazing exposure and virality for Samsung - it was a white Samsung Galaxy Note 3 that Cooper used to take the photo. I've read so many articles on Samsung's $18 million Academy Awards advertising deal and how Ellen's selfie was perhaps not the most spontaneous. Read Wall Street Journal's take here on Samsung's advertising strategy on the selfie and product placements for the Oscars. Samsung claimed it was unexpected and it would donate US$1.5million to 2 charities chosen by DeGeneres. This quickly spawned a re
On marketing and sustainability related happenings that interest me