Sunday, March 9, 2014

Ellen DeGeneres' Twitter Oscars Selfie Sponsored by Samsung?

It's all over the entertainment news. Ellen DeGeneres and her legendary Oscar selfie cramped with A-listers featuring Meryl Streep, Jared Leto, Jennifer Lawrence, Channing Tatum, Bradley Cooper (the one holding the phone), Kevin Spacey, Julia Roberts, Angelina Jolie, Brad Pitt and Lupita Nyong'o.

I've heard and seen so much on Facebook, Twitter and Instagram, that same image being shared by my friends in Singapore as well. 

Amazing exposure and virality for Samsung - it was a white Samsung Galaxy Note 3 that Cooper used to take the photo. 

I've read so many articles on Samsung's $18 million Academy Awards advertising deal and how Ellen's selfie was perhaps not the most spontaneous. 

Read Wall Street Journal's take here on Samsung's advertising strategy on the selfie and product placements for the Oscars. 

Samsung claimed it was unexpected and it would donate US$1.5million to 2 charities chosen by DeGeneres. This quickly spawned a retweet mayhem with nearly 100,000 retweets within 5 minutes. Within 90 minutes after that, it garnered more than 1.9 million retweets and 900,000 favourites, crashing Twitter.

But product placements and brand loyalty only last so long if it's not real. Check out MarketingLand's proof of Ellen tweeting from her iPhone before posting the pic from an Android. Apple should be happy about this since they didn't have to pay a cent. 

For those who are still clueless of the selfie taken at the Oscars:


Image above: patheos.com


Image above: thehonestyhour.com


Image above: eonline.com

Tuesday, April 26, 2011

Yo Yo Dot Rain Tote from Marc by Marc Jacobs

Too cute!! <3





Sunday, April 17, 2011

Chanel Nails - Mimosa

In every season's makeup collection, Peter Philips, Creative Director of Chanel Makeup, will include a nail colour that will take the beauty world by storm.

Much like Particuliere for 2010's Spring collection and Paradoxal for the Autumn collection.

For this year's Spring collection, many raved about Black Pearl: an iridescent dark gun metal grey colour. However, being someone who's not too hot on shimmer nail colours, I passed on that.










I'm more keen on matt solid colours.

Hence, this summer's Mimosa really caught my eye! The yellow is a refreshing take and I love it!

It has hit the counters and with Summer collection always being limited edition, I'm definitely gonna head down to the nearest beauty counter to get my hands on it.










Has anyone else tried it? What do you think?

By the way, Chanel's nail colours have increased to $36 per bottle.


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