The Marketing Peg

Pic source: Composting Kampung I recently joined a webinar hosted by The Green Collective on Urban Composting as I had wanted to find ways to reduce my food waste. When I was staying in New York City, we kept all our vegetable scraps, egg shells, etc. and actively contributed our food scraps to GrowNYC 's food scrap/ compost collection at the Greenmarket located in the Upper West Side (near Columbia University) on Thursdays and Sundays. When I came back to Singapore, food prep was no longer the same and I felt guilt when I threw away food scraps that could be composted. Food waste is a contributor to greenhouse gases and it is important to reduce it. "If food waste goes to the landfill and rots, it produces methane —a greenhouse gas even more potent than carbon dioxide. About 11% of all the greenhouse gas emissions that come from the food system could be reduced if we stop wasting food. In the US alone, the production of lost or wasted food generates the equivalent o

I last posted about this topic in 2014 and it seems to be one of my more popular posts! I do understand the pain of searching for that perfect dress for your wedding or pre-wedding photoshoots but to avoid splurging on them, mainly because you'll probably wear them once and can't find an occasion to wear them again. In Singapore, the most formal occasion that you'll probably be invited to (if you're not a socialite) would be weddings, and even for weddings, you won't want to wear white and clash with the bride (an absolute no, no). So here's my list of affordable pre-wedding photoshoot dresses that are so pretty that they can also pass off as wedding or solemnisation dresses. All dresses below are in Singapore dollars and can be bought online from Singapore. Flutter sleeves I so love the cutting of flutter sleeve dresses because they remind me of the dress on Olivia Newton John when she was at the dance in Grease. Hers was actually a white spaghetti st

Wow it's been such a long time since I did a post on this blog. Now and then I do have thoughts related to marketing, but putting it all down into a post seemed daunting for some reason. Anyway, that is a story for another day. Today, it's about Skippy Peanut Butter. To be honest, I was never really a peanut butter person. I liked my bread plain, toasted and I have a very weird pattern of eating my plain toasted bread (I am not elaborating it here lest it gets mocked 😜). However, my husband, is such a peanut butter fan. He is so consistent that whenever I see a flavour for anything that is peanut butter, that would be his pick. Strangely though, for 5 years, we have not bought any peanut butter for our kitchen but we finally succumbed to it during this covid-19 lock down period. We went to the supermarket for the first time in a month and during our stop at NTUC, bought peanut butter. Skippy is a household brand, so naturally I went for it. Then, I noticed that apart from

As I'm planning my wedding, I thought about our pre-wedding photoshoot and what I should wear. I did all my planning a la carte style so renting a wedding gown just for a pre-wedding shoot was rather troublesome, plus I probably wouldn't be able to get many gown changes unless I paid more. With lifestyle shoots being the "in" thing right now, I started to think about buying dresses off the rack.  I still wanted to look like a bride-to-be, so white was the colour I was going for. However, the dresses shouldn't look like a gown and it also shouldn't look too plain. While I picture myself in white, I have planned for my fiance to be in a white shirt (folded sleeves) ans jeans.... :) In my search for suitable and affordable pre-wedding shoot outfits, I chanced upon a few that I think would be helpful to those who have the same idea. Hopefully this would help brides-to-be in Singapore in their search for their perfect non-gown pre-wedding shoot dresses.  1) Maxi, s

I have always shunned red lipsticks. When it smudges or stains the teeth, my night is literally over. Who knows how long my friends have been staring at those clownish lips for? And the many times my compact mirror needs to be flipped so that I can check if the lipstick is intact...  In fact, I've always been more of a gloss kind of girl. The closest I've been to lipstick is when Chanel launched their Rouge Coco range - which felt more like coloured lip balm. It was comfortable and the colour was natural but it didn't have that much intensity.  When my friend introduced Chanel Rouge Allure Velvet in number 38 La Fascinante, my life changed.  Image from chanel.com It looks pinkier on screen but it definitely is a red. Intense red lipstick.  This is the first lipstick that almost comes packaged with compliments. I have worn other red lipsticks before but this, only this, will people sit up and notice.  I usually only wear this shade of red for special occasions, like for an e

It's all over the entertainment news. Ellen DeGeneres and her legendary Oscar selfie cramped with A-listers featuring Meryl Streep, Jared Leto, Jennifer Lawrence, Channing Tatum, Bradley Cooper (the one holding the phone), Kevin Spacey, Julia Roberts, Angelina Jolie, Brad Pitt and Lupita Nyong'o. I've heard and seen so much on Facebook, Twitter and Instagram, that same image being shared by my friends in Singapore as well.  Amazing exposure and virality for Samsung - it was a white Samsung Galaxy Note 3 that Cooper used to take the photo.  I've read so many articles on Samsung's $18 million Academy Awards advertising deal and how Ellen's selfie was perhaps not the most spontaneous.  Read Wall Street Journal's take here on Samsung's advertising strategy on the selfie and product placements for the Oscars.  Samsung claimed it was unexpected and it would donate US$1.5million to 2 charities chosen by DeGeneres. This quickly spawned a re