There has always been talks about how fishermen leverage on the huge market for the consumption of sharks' fins and throw the dying shark back to the water after snipping off their fins, aka "live-finning". In JC, I've even watched a documentary endorsed by our very own Stephanie Sun (Sun Yan Zi) about the harm that this is causing on those sharks and other marine life. All these news left me a bit apprehensive and I even swore to lay off shark's fin. However, a few years ago, I remember hearing from my mum, after she had read an article on the Straits Times that we can eat shark's fin without guilt . An excerpt below: However, these sensational pictures obscure the fact that many within the industry are against such practices. The vast majority of fins in the market are taken from sharks after their death. This is the preliminary finding of a review made with the assistance of shark experts, fishermen, captains of big fishi...
On marketing and sustainability related happenings that interest me