CSR has definitely become a norm for companies nowadays, as many have touched on, because it helps to build brand equity and enable consumers to have a more positive evaluation on the company. Many companies have "gone green" as a strategy to promote CSR and increase their brand equity. However, it is important to note that companies have to be strategic about "going green". Some companies have taken advantage of the benefits of "going green" in efforts to reverse the adverse effects of bad publicity generated for some prior reason. However, these companies would have to be careful because being labelled as a "greenwasher" is a huge possibility. For those who are in doubt, "greenwashing" is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standi...
On marketing and sustainability related happenings that interest me