I have always been interested in the mobile industry. Even more so after my internship with Y! in the mobile department. Recently, I have noticed an interesting news on opportunities for advertising hotspots in Singapore. I would gather that it's roughly similar to wireless hotspots for internet - once you're in a certain area that has wireless infrastructure, you are able to log onto the internet. And for location based advertising (LBA), when a shopper is in an area of a certain store, an sms would be sent to them alerting them of a certain promotion or offer of that store. "When shoppers are within the advertisers' catchment areas, they are more likely to respond positively to their messages, it will appeal to a nation passionate about shopping and our customers will be the first to benefit from a variety of attractive offers and discounts exclusive to them through this new marketing channel." I can totally imagine this working. Imagine I walk past Starbucks. T...
On marketing and sustainability related happenings that interest me