The Snuggie blanket, launched in October is amazingly selling fast in this recession. What's a Snuggie? It's a blanket with sleeves! Sounds kooky? Well, not to the 4 million plus peeps who are snuggled up in their Snuggie. 4 million have already been sold and more are on the waiting list. Aimed at families who want to keep warm but not increase their electric bill when the days get colder. Snuggie blanket: sportsillustrated.cnn.com Oh! Saving money! No wonder it's selling fast. *The recession probably helps* Practical and all, but the design is really weird I must say. Totally looks like Harry Potter's or Obi Wan's robe. As quoted from someone in a forum, at least you can double it up for cosplay. Haha. I for one, wouldn't wanna look like a monk. *remember Silas from Da Vinci Code?* shudder. Thank goodness I'm in sunny sg. No need for Snuggie. Actually, the Snuggie is not something new. In fact, the first blanket with sleeves is called the Slanket. But it...
On marketing and sustainability related happenings that interest me