The Marketing Peg

In my promotional management class, I was taught that there are 3 types of ads which will attract attention. Three things that attract people's attention 1) Babies 2) Animals 3) Sex Simple but true right? Remember the last time you saw an advertisement with a baby featured in it? Let me give you an example. A classic ad which uses babies. This ad was from Parmalat milk. Their campaign's slogan was - "Because we're mammals". http://www.ciadvertising.org/sa/spring_03/382J/grace/milk_page_nizan.htm Aren't they cuteeeeee? I especially like the panda baby. Maximum cuteness!! Yea, so, babies. Babies attract attention ;) Next, we'll move on to animals! Animals are always cute aren't they? Imagine an ad with this cute lil' hamster. awwwww..... got this pic from google. link: http://i204.photobucket.com/albums/bb255/fhat1/hamster.jpg Actually, I did see an ad recently with a hamster. Can't find it now though, but no worries! I found another ad with a h...

There was an interesting question posed in my product and brand management course some time back, and it was on cars - Mercedes Benz to be exact. The question was similar to,"Why is it that even though Mercedes E-class is now used as taxi, but it doesn't seem to affect its positioning as a premium car brand? Also, it seemed to have little effects on its sales... why is this so?" So, naturally, I approached my dear friend chris for some of his opinion. (It's about cars... who's a better person to approach? heh) But first, I would like to say that (this is input from chris) having the E class as a cab in Singapore did affect the sales of it in a way. There are people who bought E classes but changed to other brands, such as BMW, when they realized that it was used as a cab. Also, you do realize that people in Singapore will rarely buy a white E class... because they don't want to be mistaken for a cab :p Anyway, here are some of the points consolidated from Chr...