Radiohead's new album will be released in Oct 10 - In Rainbows . This is not the only thing that will excite Radiohead's fans out there. The most surprising about In Rainbows is not only its release but its price. How much it is? - It is whatever you want to pay for it. Yes, can you believe it? Now, downloading music without paying for it is LEGAL! Haha, only for Radiohead's that is. Radiohead is considered the best band around and if they are doing this - avoiding the whole business model and all - they could be starting a dangerous (but good for us!) trend. People could download good.. no... great music without paying. So why should they pay for substandard music anymore? Even iTunes charge of 0.99 cents is being threatened. Why pay 0.99 cents when you can get music from the best band around, free? But one problem here is that they may not have profits at all. So how are they going to continue making music if they do not have the funds to sustain their expenses? My frie...
On marketing and sustainability related happenings that interest me