The Marketing Peg

So there's all the hype about the iPhone. I've seen the first generation ones... not very hot. And so were most of the comments online. The iPhone. Also discussed a case on it in class. The topic was whether the iPhone will hold out in the long run, especially with other strong mobile phone competitors already present, whose core competence is in manufacturing and designing mobile phones. But we can all understand why Apple is moving forward into the mobile industry. Because it clearly understands that iPod will sooner or later be replaced by mobile phones with great mp3 capabilities that will soon rival the iPod. So why not cannibalize yourself first rather than letting others kill your product in the long term? Anyway, the bottom line that my Global Strategic Management lecturer analysed, was not in favour of the iPhone. Reasons: iPhone is outrageously priced ... for a mobile phone nowadays. People in this generation are used to cheap and high quality phones, some even get th...

I have always been interested in the mobile industry. Even more so after my internship with Y! in the mobile department. Recently, I have noticed an interesting news on opportunities for advertising hotspots in Singapore. I would gather that it's roughly similar to wireless hotspots for internet - once you're in a certain area that has wireless infrastructure, you are able to log onto the internet. And for location based advertising (LBA), when a shopper is in an area of a certain store, an sms would be sent to them alerting them of a certain promotion or offer of that store. "When shoppers are within the advertisers' catchment areas, they are more likely to respond positively to their messages, it will appeal to a nation passionate about shopping and our customers will be the first to benefit from a variety of attractive offers and discounts exclusive to them through this new marketing channel." I can totally imagine this working. Imagine I walk past Starbucks. T...