The Marketing Peg

Pic source: Composting Kampung I recently joined a webinar hosted by The Green Collective on Urban Composting as I had wanted to find ways to reduce my food waste. When I was staying in New York City, we kept all our vegetable scraps, egg shells, etc. and actively contributed our food scraps to GrowNYC 's food scrap/ compost collection at the Greenmarket located in the Upper West Side (near Columbia University) on Thursdays and Sundays. When I came back to Singapore, food prep was no longer the same and I felt guilt when I threw away food scraps that could be composted. Food waste is a contributor to greenhouse gases and it is important to reduce it. "If food waste goes to the landfill and rots, it produces methane —a greenhouse gas even more potent than carbon dioxide. About 11% of all the greenhouse gas emissions that come from the food system could be reduced if we stop wasting food. In the US alone, the production of lost or wasted food generates the equivalent o

I last posted about this topic in 2014 and it seems to be one of my more popular posts! I do understand the pain of searching for that perfect dress for your wedding or pre-wedding photoshoots but to avoid splurging on them, mainly because you'll probably wear them once and can't find an occasion to wear them again. In Singapore, the most formal occasion that you'll probably be invited to (if you're not a socialite) would be weddings, and even for weddings, you won't want to wear white and clash with the bride (an absolute no, no). So here's my list of affordable pre-wedding photoshoot dresses that are so pretty that they can also pass off as wedding or solemnisation dresses. All dresses below are in Singapore dollars and can be bought online from Singapore. Flutter sleeves I so love the cutting of flutter sleeve dresses because they remind me of the dress on Olivia Newton John when she was at the dance in Grease. Hers was actually a white spaghetti st

Wow it's been such a long time since I did a post on this blog. Now and then I do have thoughts related to marketing, but putting it all down into a post seemed daunting for some reason. Anyway, that is a story for another day. Today, it's about Skippy Peanut Butter. To be honest, I was never really a peanut butter person. I liked my bread plain, toasted and I have a very weird pattern of eating my plain toasted bread (I am not elaborating it here lest it gets mocked 😜). However, my husband, is such a peanut butter fan. He is so consistent that whenever I see a flavour for anything that is peanut butter, that would be his pick. Strangely though, for 5 years, we have not bought any peanut butter for our kitchen but we finally succumbed to it during this covid-19 lock down period. We went to the supermarket for the first time in a month and during our stop at NTUC, bought peanut butter. Skippy is a household brand, so naturally I went for it. Then, I noticed that apart from