Wow it's been such a long time since I did a post on this blog. Now and then I do have thoughts related to marketing, but putting it all down into a post seemed daunting for some reason. Anyway, that is a story for another day. Today, it's about Skippy Peanut Butter. To be honest, I was never really a peanut butter person. I liked my bread plain, toasted and I have a very weird pattern of eating my plain toasted bread (I am not elaborating it here lest it gets mocked 😜). However, my husband, is such a peanut butter fan. He is so consistent that whenever I see a flavour for anything that is peanut butter, that would be his pick. Strangely though, for 5 years, we have not bought any peanut butter for our kitchen but we finally succumbed to it during this covid-19 lock down period. We went to the supermarket for the first time in a month and during our stop at NTUC, bought peanut butter. Skippy is a household brand, so naturally I went for it. Then, I noticed that apart from
On marketing and sustainability related happenings that interest me