We all know how tough it is to attract consumers' attention amongst all other competing advertisements on the streets today. But this one thing never fails - sex appeal. And HBO Asia has used just that... well, sorta. HBO Asia has launched an advertising campaign, featuring a red brassiere hanging over its bus shelter creatives, for the latest season of Entourage . Around 400 bus shelters will carry the advertisements which feature the cast of Entourage with the slogan, "The Naked Truth of Superstar Life" but only eight will feature the racy brassiere versions. Timmerman & Tan helped with the creative while Mindshare did the media planning. - Marketing Interactive If you wanna catch a glimpse of those racy red bras in action head downtown soon! (my guess is that a couple will be placed in Orchard Road - it only makes sense since it's bustling during the weekends) Campaign ends mid-may. I can't wait to see the reaction of people who pass by those bus shelter...
On marketing and sustainability related happenings that interest me