The Marketing Peg

We all know that the best places to spray your fragrance is behind the ears, at the wrist area, some say at the neck.. and so on. And we all know that it is strongly discouraged to spray fragrance on your clothes. Because as time goes by, it may result in staining of the clothes. Thus people spray them on their skin so that it will last longer and react with the individual's skin to have a unique smell. But seriously, have we all thought about whether the fragrance is good for the skin? I mean, we spray them on our skin almost everyday, but who knows what ingredients are within that bottle of liquid. Alcohol, fragrance and what else? What chemicals are there that we do not know of that could probably be harmful to our skin after prolonged use? When they sell fragrance, do they tell you that it's ok to spray on the skin? So here comes my new product idea. Or if this already exists, then it could be a new platform or positioning for fragrances. We could create a whole new perfume...

There was an interesting question posed in my product and brand management course some time back, and it was on cars - Mercedes Benz to be exact. The question was similar to,"Why is it that even though Mercedes E-class is now used as taxi, but it doesn't seem to affect its positioning as a premium car brand? Also, it seemed to have little effects on its sales... why is this so?" So, naturally, I approached my dear friend chris for some of his opinion. (It's about cars... who's a better person to approach? heh) But first, I would like to say that (this is input from chris) having the E class as a cab in Singapore did affect the sales of it in a way. There are people who bought E classes but changed to other brands, such as BMW, when they realized that it was used as a cab. Also, you do realize that people in Singapore will rarely buy a white E class... because they don't want to be mistaken for a cab :p Anyway, here are some of the points consolidated from Chr...