The Marketing Peg

Apple appears to have ditched its one-carrier policy for the iPhone following a statement announcing that SingTel, Bharti Airtel, Globe Telecom and Optus had signed an agreement with the company to bring the product to Singapore, India, the Philippines and Australia, later this year. SingTel would not provide any further details but, rival, StarHub said that in Singapore, the agreement was also not exclusive. "We expect all three operators in Singapore would be offering the iPhone by the end of the year," Michael Sim, corporate communications and investor relations for StarHub said. An M1 spokesperson weighed in saying "it will continue to maintain dialogue with Apple" and that its "interest is more in the upcoming 3G model". Apple would only say that it was "excited to be working with SingTel to bring the iPhone to Singapore later this year". "We can't wait to get this revolutionary phone in the hands of even more people around the worl...

So there's all the hype about the iPhone. I've seen the first generation ones... not very hot. And so were most of the comments online. The iPhone. Also discussed a case on it in class. The topic was whether the iPhone will hold out in the long run, especially with other strong mobile phone competitors already present, whose core competence is in manufacturing and designing mobile phones. But we can all understand why Apple is moving forward into the mobile industry. Because it clearly understands that iPod will sooner or later be replaced by mobile phones with great mp3 capabilities that will soon rival the iPod. So why not cannibalize yourself first rather than letting others kill your product in the long term? Anyway, the bottom line that my Global Strategic Management lecturer analysed, was not in favour of the iPhone. Reasons: iPhone is outrageously priced ... for a mobile phone nowadays. People in this generation are used to cheap and high quality phones, some even get th...

The video above is an ad made by Apple to show consumers the differences between a Mac and PC (or rather, more specifically, Windows OS). This was supposed to generate good publicity and sales I would guess. Cos I doubt that they will hire the famous guy to act as the Mac "just for the fun of it". Using YouTube as the advertising medium is a good way of generating publicity, especially when 900,000 odd views have already been clocked for this ad. But is this good publicity that we're getting at? Looking at the comments , you would find that most of it are not exactly "pro mac". " Pcs cant do anything fun.... there are hardly any mac games and the few that r arent very good" "How the hell is Mac better than Windows AND Linux. Windows = Program compatibility. Linux = Stability, performance, security, open source, free, eye candy. Mac's positives are about the same as Linux except its costly and not open source. The only reason I see to u...