The Marketing Peg

Apple appears to have ditched its one-carrier policy for the iPhone following a statement announcing that SingTel, Bharti Airtel, Globe Telecom and Optus had signed an agreement with the company to bring the product to Singapore, India, the Philippines and Australia, later this year. SingTel would not provide any further details but, rival, StarHub said that in Singapore, the agreement was also not exclusive. "We expect all three operators in Singapore would be offering the iPhone by the end of the year," Michael Sim, corporate communications and investor relations for StarHub said. An M1 spokesperson weighed in saying "it will continue to maintain dialogue with Apple" and that its "interest is more in the upcoming 3G model". Apple would only say that it was "excited to be working with SingTel to bring the iPhone to Singapore later this year". "We can't wait to get this revolutionary phone in the hands of even more people around the worl...

So there's all the hype about the iPhone. I've seen the first generation ones... not very hot. And so were most of the comments online. The iPhone. Also discussed a case on it in class. The topic was whether the iPhone will hold out in the long run, especially with other strong mobile phone competitors already present, whose core competence is in manufacturing and designing mobile phones. But we can all understand why Apple is moving forward into the mobile industry. Because it clearly understands that iPod will sooner or later be replaced by mobile phones with great mp3 capabilities that will soon rival the iPod. So why not cannibalize yourself first rather than letting others kill your product in the long term? Anyway, the bottom line that my Global Strategic Management lecturer analysed, was not in favour of the iPhone. Reasons: iPhone is outrageously priced ... for a mobile phone nowadays. People in this generation are used to cheap and high quality phones, some even get th...