The Marketing Peg

We all know that localization is important. Because it will be more relevant to the people looking at the ad. You can even see that from online marketing. For example, I signed up for Yahoo! email using yahoo.com instead of yahoo.com.sg, just because I thought the "sg" didn't look as cool. However, the ads that I got were all related to the US, which I learnt how to ignore in time. The good news it: recently, I was given the choice to change the ads to Singapore based ones, which were definitely better and more interesting. We've also seen the localization of musicals, which I have written about in another blog. The example was a personal experience of mine while watching the musical "We Will Rock You", where parts of the actors' scripts were changed to suit the Singapore culture. Evidence of localization in "We will Rock You" - adapted from pegpeg.wordpress.com 1. When the lead “accidentally” knocked into one of the audience down stage, he sa...

Caught this movie recently. It's quite an interesting show, depicting the internet generation, and how viral marketing is so efficient these days. It was really gruesome seeing those people die faster when more and more people log on to the killer website. This really kept me thinking, well, in a marketing perspective. I mean, word-of-mouth has always been known to be the most effective form of marketing. And by tapping on to the strength of networks, this means viral marketing . Many companies have tried tapping onto the internet medium to engage its audience and to "spread the word around". An example would be the Dove Evolution youtube video (by just writing this in my blog, and people clicking on the link, it just proves my point on viral marketing/WOM). However, when it came to this video, ethics were should also be taken into account. Even though there were announcements to warn people to stay away from the website, it just kept people curious and wanting to find ou...