The Marketing Peg

This picture was taken not so recently. Been meaning to blog about this but it just slipped my mind until I rummaged through the pictures in my iPhone. Most cab-takers probably already realized that several cabs in Singapore have been installed with TV, more specifically, iCabTV . At first, I thought it was interesting to have some entertainment on the go. So I tried pressing on a few buttons to see how this thing worked. Not too bad... not only is the screen a mobile tv but it also doubles up as a digital street directory, informing passengers of the nearest atm machine, shopping malls etc. I think I played with the buttons for about 5 mins before I stopped. Cos having to sit up and go against the force of a moving vehicle is just too tiring. So I just sat back, relaxed, and tried to focus on whatever was on screen at that moment. Quite difficult when the cab driver had the RADIO on AT THE SAME TIME. Saw an ad where I could win a t-shirt with Luo Zhi Xiang's signature. Vividly rem...

Ever seen a commercial which makes you cringe? No? Well, then feast your eyes upon these two videos by Allswell. It's a local made advertisement, which is grossly Singaporean. Not that being Singaporean is bad... No, I definitely don't mean that. But the execution could have been much much better. Having the Singaporean accent is fine (I think), but the actors also looked like this was their first advertisement ever. Maybe that's Allswell's strategy when they made this commercial. They want people to cringe so that they will talk about it. Well, if that's the case, I think they have succeeded. Haha. But if their strategy was to go all out so that the locals can relate to it... then I'm sorry... it just made my goose pimples pop. I first chanced upon the first advertisement on TV mobile. My first thoughts were: "no taste". "cheap ad". Definitely not speaking to my generation. The "auntie" generation perhaps. Then when I saw the secon...