Some time back, a friend of mine exclaimed that marketers, public relations and lawyers are basically, well... liars . I guess his stand was that since these people only present the "good" side of things, and not disclose or present the "bad" side, it misleads people and therefore they are lying. Since I am a marketer-to-be myself, I defended his claim and said that we're not liars... we're just making things (positive things, of course) visible for consumers so that they can make better decisions with the options laid out to in front of them. Well, I wouldn't say that marketing, PR and law lie. If I were to put it in another way, then I would say it is manipulation . Haha . Only the positive things are brought to light while the negative things are hidden (or not placed too much emphasis on). Afterall , these people have objectives and clients to serve, and this is probably the way things work. But I do agree that they are all rather manipulative haha...
On marketing and sustainability related happenings that interest me