The Marketing Peg

With Singapore Movie Fiesta (4th to 8th June, 10am to 10pm, Vivocity) round the corner, everyone is getting into the Superhero mood! I myself have been looking through my old comics on Spiderman. Haha. Also, I've been imagining that if Singapore were to have its own Superhero, what would the character be like? Anyway I came up with my version of Singapore's Superhero. Let the story begin.... :) the HERO... Many perceive Singapore's clean and green image to be the result of its government's wise decisions. But little did they know that it was all a cover-up. It wasn't the "Tree Planting Day" nor the "Keep Singapore Clean" campaign launched some thirty years ago which transformed Singapore. It was all the work of one little girl, a student in fact, who changed the tiny red dot to what it is today. She is none other than.... The Green Lion (aka Kate ). Ever since she ate that caterpillar while gardening one day, her life has totally changed. She...

the ZERO... It is the year 1960 ... Kate can be considered as one of the more cool and trendy girls you'll ever meet. She's sassy, fun-loving and very extraverted. Oh, she's 18 by the way, a typical student with many friends to hang out with. Everyone wants to hangout with her, because the coolness is rumoured to indirectly have spillover effects on others. No one can ever imagine that her favourite pastime is actually... GARDENING (*boring!*). However, she kept this secret well, since people who are involved in gardening aren't usually considered cool by the crowd of her age. the BEGINNING... It was a Sunday - a day, surprisingly, without appointments and engagements. Kate dropped her shopping bags and lattes for her gardening spades and gloves. She loves picking out weeds in her garden on a bright and sunny day - getting a tan is of course her other intention. Suddenly, she gasped. Right there, just one metre away, on the leaves of her bougainvilleas, she witnessed t...

Weeks went by and Kate did not find a need to utilize her powers, apart from her personal use for her garden, or let anyone know of them. From the comic books she read, people with powers usually kept them discreet. So basically, she's still a Zero. She just went ahead being the usual sassy and outgoing teenager she was. It wasn't until one day after school, when her girlfriends went to her home and discovered her beautiful garden. Instead of labeling her as "boring", her girlfriends were amazed by the gorgeous flowers and casually commented that Kate should put her gardening skills to good use and improve the greenery in her neighbourhood. Kate pondered on her friends' comments for a few days. Then it struck her... She decided to put her powers into good use and spruce up the green scene in the whole of Singapore.

After some relief from that awful "snack" she just had, she continued with her gardening. Moments later, Kate started to feel a tingling sensation in her temples. "Probably getting a headache", she thought. Just when she gently touched her temples, she started hearing voices. "I need water! Water!", one husky voice went. "The sun's too bright!", another exclaimed. "Who's there?!", Kate shouted. Lowering her hands from her temples. The voices stopped. Still feeling the tingling sensation in her temples, Kate cautiously touched her temples with her fingers again. "ARGH! I have a butterfly on me!", she heard a voice go. But no one was around her. Turning her attention towards her plants, she saw a pretty butterfly on her orchids. Her jaw dropped. Kate can listen to plants. "GOSH! I wonder if they can understand me...", she thought. "Of course we can!!", the plants boomed. Correction. Kate has telepathy...

It was a Sunday - a day, surprisingly, without appointments and engagements. Kate dropped her shopping bags and lattes for her gardening spades and gloves. She loves picking out weeds in her garden on a bright and sunny day - getting a tan is of course her other intention. Suddenly, she gasped. Right there, just one metre away, on the leaves of her bougainvilleas, she witnessed the process of an oddly coloured caterpillar (none like she'd ever seen) filling its stomach. Immediately, without thinking, she darted towards her precious plant in hope to 'squish' the oddly coloured caterpillar. Nevermind if the caterpillar looked weird. All she wanted to do is to save her precious bougainvillea leaves. Predictably, she slipped. and fell. on some slippery grass, and landed with her mouth right on top of where the caterpillar was. In shock, she gulped. And the odd caterpillar was gone. She was so traumatized and tried forcing it out of her throat. But it was already deep deep down ...

It is the year 1960 ... Kate can be considered as one of the more cool and trendy girls you'll ever meet. She's sassy, fun-loving and very extraverted. Oh, she's 18 by the way, a typical student with many friends to hang out with. Everyone wants to hangout with her, because the coolness is rumoured to indirectly have spillover effects on others. No one can ever imagine that her favourite pastime is actually... GARDENING (*boring!*). However, she kept this secret well, since people who are involved in gardening aren't usually considered cool by the crowd of her age.