There was an interesting question posed in my product and brand management course some time back, and it was on cars - Mercedes Benz to be exact. The question was similar to,"Why is it that even though Mercedes E-class is now used as taxi, but it doesn't seem to affect its positioning as a premium car brand? Also, it seemed to have little effects on its sales... why is this so?" So, naturally, I approached my dear friend chris for some of his opinion. (It's about cars... who's a better person to approach? heh) But first, I would like to say that (this is input from chris) having the E class as a cab in Singapore did affect the sales of it in a way. There are people who bought E classes but changed to other brands, such as BMW, when they realized that it was used as a cab. Also, you do realize that people in Singapore will rarely buy a white E class... because they don't want to be mistaken for a cab :p Anyway, here are some of the points consolidated from Chr...
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