The video above is an ad made by Apple to show consumers the differences between a Mac and PC (or rather, more specifically, Windows OS).
This was supposed to generate good publicity and sales I would guess. Cos I doubt that they will hire the famous guy to act as the Mac "just for the fun of it".
Using YouTube as the advertising medium is a good way of generating publicity, especially when 900,000 odd views have already been clocked for this ad.
But is this good publicity that we're getting at?
Looking at the comments, you would find that most of it are not exactly "pro mac".
" Pcs cant do anything fun.... there are hardly any mac games and the few that r arent very good"
"How the hell is Mac better than Windows AND Linux. Windows = Program compatibility. Linux = Stability, performance, security, open source, free, eye candy. Mac's positives are about the same as Linux except its costly and not open source. The only reason I see to use a Mac is for advanced video editing and maybe if your new to computing who doesn't know any PC users."
"If it were as straightforward as these ads, nobody would ever buy a PC again."
Why, some comments even mocked Steve Jobs himself.
How I chanced upon these ads was because I was debating as to whether to get a Mac or buy a PC. My friend, who was pro mac, showed it to me. It was fun to watch, but when I was down to making my decision, the ad didn't really help much.
First, I think that Apple thinks its consumers are dumb. They throw the good points of Mac in your face so blatantly, expecting you, to think the same. But they fail to notice that we are not dumb - as per the 3rd comment in bold above.
In fact, I looked at the comments below the video, and my desire for buying a Mac faded slowly as I read each comment.
Consumers trust word-of-mouth more than any ad they see, and WOM could imply any of those comments which were posted, of which, were also viewed by 900,000 odd viewers.
How far is this ad going to get Mac to? Not far I would say. It's probably just good pure entertainment, for awareness, probably (not that they need anymore of that), but not for decision making. Also, it is probably one strong measure to give confirmation to the current Mac users that they have made the right decision to be a Mac convert.
Publicity? Yes of course... look at the count of 900,000. Good publicity? That, is undoubtedly debatable.
Even Mac users have their "non mac" moments after watching that clip.
"I'm a mac user, but I find these ads annoying. Way to offend the market you want to switch! Just be honest. Macs are pretty and sturdy platforms, but they're MORE prone to errors during LIFE things, online gaming, using office (which takes up an inordinate amount of memory), and plus they don't come with a defrag utility (essential even for OSX's newfangled filing system!) Sometimes I wish the PC guy would just shout RIGHT CLICK and smack that smug little hippie shit."
This is one advertisement where you try to shoot your competitors but shoot yourself in the foot instead.
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