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Radiohead: The start of a trend of free music?



Radiohead's new album will be released in Oct 10 - In Rainbows.

This is not the only thing that will excite Radiohead's fans out there.

The most surprising about In Rainbows is not only its release but its price.

How much it is? - It is whatever you want to pay for it.

Yes, can you believe it? Now, downloading music without paying for it is LEGAL! Haha, only for Radiohead's that is. Radiohead is considered the best band around and if they are doing this - avoiding the whole business model and all - they could be starting a dangerous (but good for us!) trend. People could download good.. no... great music without paying. So why should they pay for substandard music anymore?

Even iTunes charge of 0.99 cents is being threatened. Why pay 0.99 cents when you can get music from the best band around, free?

But one problem here is that they may not have profits at all. So how are they going to continue making music if they do not have the funds to sustain their expenses?

My friend Ling says that it's a good idea, and she's all for it. She's very sure that some rich kids will donate in huge amounts to the band and they could actually make profits out of that.

I seriously doubt it will pull through though. It's already tough making money, what more hoping to get money. If they don't think about profits I don't think they'll get much out of this strategy.

Even the way of checking out their album is a surefire way of how to NOT make money.

Drop In Rainbows' 15 songs into the online checkout basket and a question mark pops up where the price would normally be. Click it, and the prompt "It's Up To You" appears. Click again and it refreshes with the words "It's Really Up To You" — and really, it is. It's the first major album whose price is determined by what individual consumers want to pay for it. And it's perfectly acceptable to pay nothing at all.

Imagine I'm feeling rich (or generous) one day and decided to buy the album for a certain amount of money, let's say 10 bucks. Then I click the buy button and am prepared to check the album out. Then I see "It's Really Up To You". I'll be like,"Wtf, stop wasting my time. You don't want the money right? Then I'll keep it. Muahaha".

Then I decide not to buy it at all. But just download it free. Haha.

Wasted.

Anyways, Radiohead is a great band and I hope there will be people out there paying for their music.

But I wouldn't mind if other bands follow suit though. Then the day of free music download being legalized may finally come true.

Won't that be awesome! :)

Read the full article here: Radiohead says: pay what you want
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