Animals, Babies and Sex advertisements

In my promotional management class, I was taught that there are 3 types of ads which will attract attention.

Three things that attract people's attention
1) Babies
2) Animals
3) Sex

Simple but true right?

Remember the last time you saw an advertisement with a baby featured in it? Let me give you an example. A classic ad which uses babies. This ad was from Parmalat milk. Their campaign's slogan was - "Because we're mammals".

http://www.ciadvertising.org/sa/spring_03/382J/grace/milk_page_nizan.htm

Aren't they cuteeeeee? I especially like the panda baby. Maximum cuteness!!

Yea, so, babies. Babies attract attention ;)

Next, we'll move on to animals! Animals are always cute aren't they? Imagine an ad with this cute lil' hamster. awwwww.....

got this pic from google. link: http://i204.photobucket.com/albums/bb255/fhat1/hamster.jpg

Actually, I did see an ad recently with a hamster. Can't find it now though, but no worries! I found another ad with a hammie in it. Not a real hamster, but it's ultra hilarious... (or so I think). Haha.

Then the next commercial following the hamster one would be the commercial featuring dogs. Not exactly cute, in fact, one of my friends think it's gross. But most still think that it's rather funny. Enjoy!

Hamster ad - Meteor

Dogs ad - Bridgestone tires

Lastly, what do we have? Yes, sex appeal. I'm sure sex appeal works everytime... especially for men's products. Why, the most searched about subjects online are all porn anyway (it's true!). So it's not much of a surprise.

Remember the PETA (People for the Ethical Treatment of Animals) ads for their anti-fur campaign? That is one campaign which combines BOTH the animal and sex appeal factors. Feast your eyes on the ads below. I'm sure they caught your attention... no?

Apart from anti-fur ads, I also know of car ads to have sex appeal in them. Car ads mostly (I'm not saying ALL, just mostly) target men anyway. Sex appeal with a touch of humour. Found these 2 ads. One Mercedes and the other BMW. Will leave these commercials to end this post. Enjoy!!

Mercedes commercial

BMW commercial

Comments

acura said…

I am not sure whether those PETA ads managed to get their message across. Most people are just staring at the naked bodies

November 26, 2008 at 5:10 AM

peg said…

haha. true. but the first step is to catch their attention isn't it? probably after they get over the naked bodies they start to read the copy. probably.

November 26, 2008 at 1:11 PM

Tips to a Successful Blog Shop

Recently, or maybe not that recent, I've noticed that there has been an influx of blogshops. For the unsure, blogshops are just like any other shop, selling just about anything, just that it is set up online. Being an avid shopper, as well as one who spends time on the internet often, I have seen myself succumb to buying from blogshops. Many a time, my purchases are sweeeeet! I've not met any dead sellers or had any trouble with getting my items. But don't get me wrong... I still shop at retail shops. In fact, I love both :) Blog shops are fun to scroll through when I just don't have the time to step out (when exams are round the corner). Apart from being a buyer from online shops, I have also tried selling stuff by setting up my own blog shop. It didn't go so well though. Naturally, I prefer buying to selling stuff. Those who buy from blogshops, you may think that it is easy work, but it is a hell lot of work for the sellers. They have to choose the supplies from ...

Do you like Shark's Fin Soup?

There has always been talks about how fishermen leverage on the huge market for the consumption of sharks' fins and throw the dying shark back to the water after snipping off their fins, aka "live-finning". In JC, I've even watched a documentary endorsed by our very own Stephanie Sun (Sun Yan Zi) about the harm that this is causing on those sharks and other marine life. All these news left me a bit apprehensive and I even swore to lay off shark's fin. However, a few years ago, I remember hearing from my mum, after she had read an article on the Straits Times that we can eat shark's fin without guilt . An excerpt below: However, these sensational pictures obscure the fact that many within the industry are against such practices. The vast majority of fins in the market are taken from sharks after their death. This is the preliminary finding of a review made with the assistance of shark experts, fishermen, captains of big fishi...

Some advertisements which do not make a lot of sense

These are real life examples in Singapore. Of cos, some people may beg to differ, but nonetheless, just some opinions of mine so that others can probably create better and more sensible ads =) P.S. This is of no offense to any of the sponsors/companies/advertising agencies or anyone who created the ads below. L'Oreal UV perfect This is how the overall ad looks like in a female magazine Notice this part of the ad. The copy says "30 years old without UV care" for the left one and the one on the right says "30 years old with UV care" You probably can't see if from the pic, but they did use DI to create a difference. Yea, I know that most (or can I say all?) ads use digital imaging, but do you have to make it so obvious? By using the same person and depending on DI to convince consumers, I don't think it really works. In fact... the ad probably will look better without this section. Kellogg's - Special K Saw this ad at the bus stop. So what does this m...

The Marketing Peg

Search This Blog