Ellen DeGeneres' Twitter Oscars Selfie Sponsored by Samsung?

It's all over the entertainment news. Ellen DeGeneres and her legendary Oscar selfie cramped with A-listers featuring Meryl Streep, Jared Leto, Jennifer Lawrence, Channing Tatum, Bradley Cooper (the one holding the phone), Kevin Spacey, Julia Roberts, Angelina Jolie, Brad Pitt and Lupita Nyong'o.

I've heard and seen so much on Facebook, Twitter and Instagram, that same image being shared by my friends in Singapore as well.

Amazing exposure and virality for Samsung - it was a white Samsung Galaxy Note 3 that Cooper used to take the photo.

I've read so many articles on Samsung's $18 million Academy Awards advertising deal and how Ellen's selfie was perhaps not the most spontaneous.

Read Wall Street Journal's take here on Samsung's advertising strategy on the selfie and product placements for the Oscars.

Samsung claimed it was unexpected and it would donate US$1.5million to 2 charities chosen by DeGeneres. This quickly spawned a retweet mayhem with nearly 100,000 retweets within 5 minutes. Within 90 minutes after that, it garnered more than 1.9 million retweets and 900,000 favourites, crashing Twitter.

But product placements and brand loyalty only last so long if it's not real. Check out MarketingLand's proof of Ellen tweeting from her iPhone before posting the pic from an Android. Apple should be happy about this since they didn't have to pay a cent.

For those who are still clueless of the selfie taken at the Oscars:

Image above: patheos.com

Image above: thehonestyhour.com

Image above: eonline.com

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December 23, 2021 at 5:30 PM

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