The Marketing Peg

Please refer to The Manila Times for the whole article. The draft Spam Control Act aims to control the electronic commercial messages sent in bulk by email or to mobile phones, according to the bill seen on Tuesday. It was introduced to parliament on Monday and must undergo further consideration by legislators. Unsolicited messages will have to include an address or number to allow the recipient to unsubscribe and messages must clearly identify themselves as advertisements, the bill says. This bill has been working OK so far with majority of the advertisers whose ads I've received from my mobile phone. ALL... except one. Anyone ever received Spam ads from The Arena??? I figure from its ads that it's a local club of some sort. Where the hell is that place anyway? I've received so many of its ads (the frequency probably that of about 2-3 times a month) and its pissing me off. Yes, it has that advertisement sign at the beginning of its message, but it doesn't allow me to...

There was an interesting question posed in my product and brand management course some time back, and it was on cars - Mercedes Benz to be exact. The question was similar to,"Why is it that even though Mercedes E-class is now used as taxi, but it doesn't seem to affect its positioning as a premium car brand? Also, it seemed to have little effects on its sales... why is this so?" So, naturally, I approached my dear friend chris for some of his opinion. (It's about cars... who's a better person to approach? heh) But first, I would like to say that (this is input from chris) having the E class as a cab in Singapore did affect the sales of it in a way. There are people who bought E classes but changed to other brands, such as BMW, when they realized that it was used as a cab. Also, you do realize that people in Singapore will rarely buy a white E class... because they don't want to be mistaken for a cab :p Anyway, here are some of the points consolidated from Chr...

Changing to this blogskin was a hell lot of work. Seriously! But anyway, I'm glad I managed to get it to work :) The date was the worst of all because even though the creator said to follow his steps and host all images and javascript files (.js), I have no idea how to! Yea, images I'm familiar, but javascript files? How should I do that? The creator himself used googlepages to host his .js files. I created an account but (I don't know if I'm the only one experiencing this), but when I tried editing my page, nothing works. Everything I tried to click just didn't respond. So I googled a little about hosting of .js files and didn't find much help there, but there was a yahoo answer which said that geocities of Y! could be used to host .js files. So, to give it my last shot, I created a geocities account, and IT WORKED! The date finally showed up in my posts! YAY! Anyway, this is what I did: (well, first you have to download the .js file by opening it up with IE - ...

I had my hell week last week with 3 exams which were all marketing modules. Then I thought about how nice it would be if I were back in Copenhagen listening to the Services Marketing teacher speak and only attend an verbal/oral test (aptly called oral defense which lasts for only 20 min). Thinking about him made me remember of his most favourite topic - benchmarking. I remember he always told us that a marketer has to not only know the theories behind marketing, but also how to be creative. Is creativity born or made? Well, to him, it can be trained. How? One way is benchmarking . The norm for benchmarking is to compare yourself to the best there is in the industry. But to him, this is being myopic. His favourite line... " Do what McDonald's does. Mac benchmarks itself against, not KFC, not another fastfood restaurant, but F1 " Yes, Formula 1 . It's a good benchmark if you consider that when it comes to the pit stop, the personnels handling the racing car have to be ...

Was talking to my friend a while back, and he was telling me about this idea of his which could be incorporated into email. You know how we always have the problem of saving stuffs onto thumbdrives (for our presentations, perhaps), and then forgetting to bring that puny thing on the actual day? Or like how we want to save something that can be accessible on any computer? So what most of us (probably students like me) always do, is we send that document to our email, and download it when we need it. Sidetrack a little: You know, I sometimes get curious why people are using gmail and I go around asking them for the reason. You know what they say? Turns out that they use Gmail because of its huge storage space. Hahahahaha. Well, for people who think that way, you guys are totally un-geeky. Yahoo! mail is the one that has unlimited storage space... NOT GMAIL . -.-" And Yahoo! has messenger converged into their email. If you get a new message, it pops up as a new tab! Way cool. And it...