The Marketing Peg

Hi all, I am conducting a focus group for a prestigious cosmetic skincare brand. We are a group from NUS Business School and we are looking for working adults aged 28-45. A focus group is basically a group of 6-8 people sitting around and discussing about certain issues and questions posed by a moderator. It is not a must for the participant to know about the brand. We just need sincere opinions, that's all! The focus group will be held @ NUS on 10th Jan , and it will last 1 hour . Participants will receive a goodie bag with the brand's products as well as a small token of $10! Please email me at nusbiz@ymail.com if you are interested. Please include your Name, Occupation, Age, Mobile & Email . I will contact you as soon as you are selected for the focus group. Thanks again!

This picture was taken not so recently. Been meaning to blog about this but it just slipped my mind until I rummaged through the pictures in my iPhone. Most cab-takers probably already realized that several cabs in Singapore have been installed with TV, more specifically, iCabTV . At first, I thought it was interesting to have some entertainment on the go. So I tried pressing on a few buttons to see how this thing worked. Not too bad... not only is the screen a mobile tv but it also doubles up as a digital street directory, informing passengers of the nearest atm machine, shopping malls etc. I think I played with the buttons for about 5 mins before I stopped. Cos having to sit up and go against the force of a moving vehicle is just too tiring. So I just sat back, relaxed, and tried to focus on whatever was on screen at that moment. Quite difficult when the cab driver had the RADIO on AT THE SAME TIME. Saw an ad where I could win a t-shirt with Luo Zhi Xiang's signature. Vividly rem...

Spotted this ad while I was waiting for the bus. Thought it was quite cute. Not only is the ad funny, IKEA even localized the ad to suit the different locations in Singapore. Cool. IKEA has quite a sense of humor don't you think? ;)