The Marketing Peg

It's all over the entertainment news. Ellen DeGeneres and her legendary Oscar selfie cramped with A-listers featuring Meryl Streep, Jared Leto, Jennifer Lawrence, Channing Tatum, Bradley Cooper (the one holding the phone), Kevin Spacey, Julia Roberts, Angelina Jolie, Brad Pitt and Lupita Nyong'o. I've heard and seen so much on Facebook, Twitter and Instagram, that same image being shared by my friends in Singapore as well.  Amazing exposure and virality for Samsung - it was a white Samsung Galaxy Note 3 that Cooper used to take the photo.  I've read so many articles on Samsung's $18 million Academy Awards advertising deal and how Ellen's selfie was perhaps not the most spontaneous.  Read Wall Street Journal's take here on Samsung's advertising strategy on the selfie and product placements for the Oscars.  Samsung claimed it was unexpected and it would donate US$1.5million to 2 charities chosen by DeGeneres. This quickly spawned a re...

Too cute!!

In every season's makeup collection, Peter Philips, Creative Director of Chanel Makeup, will include a nail colour that will take the beauty world by storm. Much like Particuliere for 2010's Spring collection and Paradoxal for the Autumn collection. For this year's Spring collection, many raved about Black Pearl: an iridescent dark gun metal grey colour. However, being someone who's not too hot on shimmer nail colours, I passed on that. I'm more keen on matt solid colours. Hence, this summer's Mimosa really caught my eye! The yellow is a refreshing take and I love it! It has hit the counters and with Summer collection always being limited edition, I'm definitely gonna head down to the nearest beauty counter to get my hands on it. Has anyone else tried it? What do you think? By the way, Chanel's nail colours have increased to $36 per bottle.

Just bought the newest limited edition nail colour from Chanel. Blue is my favourite colour and this pale baby blue is amazinggggg! Love! This was also worn on the models for the Chanel Cruise show. Check it out! Chanel Le Vernis in Riva Below is a pic of the bottle. Get yours reserved today! $35 at Takashimaya, Metro Paragon Chanel counters and Marina Bay Sands Chanel beauty boutique.

Every girl has been in search for the perfect eyeliner. And it gets harder for us who have oily eyelids. But you know what? I've found the perfect eyeliner and it doesn't burn a hole in your pocket! This eyeliner from K-Palette is amazing! It brings me from morning to night without smudging! Just apply a nude eyeshadow as a base (cos i have oily lids, applying it directly on my lids doesn't work) then use the eyeliner to draw over the shadow. $19.90 at Watsons. Try it AND believe...

I first saw the news in my email from WWD. It's been nearly 15 years since Topshop dabbled in the makeup biz, and now the clothing chain is back in action. Starting in May, the British retailer will be selling a range of cosmetics at its top 30 stores, its New York shop, and on its website. The line consists of both permanent and seasonal collections and will include 97 products encased in fun packaging. Topshop designer Lizzie Dawson explains in WWD , "It's playful, almost like the Topshop girl drew it herself." The company plans to put out more "experimental" trend collections four to six times a year. The line will consist of colour palettes inspired by Topshop clothing and accessories, along with a sheer Skin Tint and Skin Glow in lieu of foundation or powder. In addition, there will also be four to six seasonal collections throughout the year that will include a trendier, slightly more adventuresome selection. Topshop sees colour as a valuable way to a...

Check this out! CHANEL Les Trompel'Oeil Temporary Tattoos! I love them! I already made my reservation at the Takashimaya beauty counter. Each person is only limited to 3 packs. OMG! Can't wait for my tattoos to come in on 19 March 2010. http://www.luxury-insider.com/Current_Affairs/post/2010/02/24/Kelly-Chen-Wears-Chanel-in-New-Music-Video.aspx