Topshop to Launch New Cosmetics Line

I first saw the news in my email from WWD. It's been nearly 15 years since Topshop dabbled in the makeup biz, and now the clothing chain is back in action. Starting in May, the British retailer will be selling a range of cosmetics at its top 30 stores, its New York shop, and on its website. The line consists of both permanent and seasonal collections and will include 97 products encased in fun packaging. Topshop designer Lizzie Dawson explains in WWD, "It's playful, almost like the Topshop girl drew it herself." The company plans to put out more "experimental" trend collections four to six times a year.

The line will consist of colour palettes inspired by Topshop clothing and accessories, along with a sheer Skin Tint and Skin Glow in lieu of foundation or powder. In addition, there will also be four to six seasonal collections throughout the year that will include a trendier, slightly more adventuresome selection.

Topshop sees colour as a valuable way to appeal to clients in a wavering economy.

"If [shoppers] can't afford a new outfit, then they will go for a new nail polish," Dawson told WWD.

While this is not the retailer's first foray into cosmetics, this venture is new from the ground up.

credits: WWD

Comments

Ken Wooi said…

the ladies will buy, definitely! =P

kenwooi.com

February 28, 2010 at 10:08 PM

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