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High Definition Makeup

I'm quite surprised at myself (in a bad way) for not knowing what High-Definition makeup was. I just chanced upon it while going through my daily updates on Fashionista.

Going through the story on MAC's new Tabloid Collection, I couldn't figure out what HD makeup was. I only knew that it made people look airbrushed. A quick search on the internet and I found some definitions:

From Beauty and The Blog:
"Originally designed for use in film and television, high-definition makeup provides a flawless, picture-perfect complexion and is invisible to the 6x magnification of high-def cameras (and the naked eye!), thanks to:
  • innovative, superfine microparticles that blend imperceptibly into skin
  • photochromatic pigments that react with all types of lighting

    • The result is skin that looks naturally flawless whether on screen or on the street."
    From About.com:

    "High definition makeup is almost as popular as mineral makeup. However, the really great thing about high definition makeup is they contain light reflectors and other ingredients to give your skin a flawless finish. This is wonderful when you are taking photographs or working in television, but it is also great for more mature skins. Basically high definition makeup can make your skin not only look flawless, but younger as well."
    So high-definition makeup for high-definition TV to conceal flaws and imperfections. And apparently, this isn't new cos most of the brands already have HD mascaras to HD foundations.
    But how do you really consider HD as really HD? Or is it just a marketing gimmick once again by the brands?

    Like Chanel's foundations all have light-reflecting pigments in them to conceal flaws and minimise the imperfections. But they've never really used the term HD to describe their foundations. So how or what ingredients/makeup results should these products produce before they are termed as HD cosmetics?

    Anyway, the collection launched by MAC is called Tabloid Collection:


    image from Fashionista.com

    I'll definitely check it out to see how different it is from the other non-HD cosmetics. Not sure when it's launching in Singapore though.

    Let me know when you've tried it!
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