The Marketing Peg

We all know that the best places to spray your fragrance is behind the ears, at the wrist area, some say at the neck.. and so on. And we all know that it is strongly discouraged to spray fragrance on your clothes. Because as time goes by, it may result in staining of the clothes. Thus people spray them on their skin so that it will last longer and react with the individual's skin to have a unique smell. But seriously, have we all thought about whether the fragrance is good for the skin? I mean, we spray them on our skin almost everyday, but who knows what ingredients are within that bottle of liquid. Alcohol, fragrance and what else? What chemicals are there that we do not know of that could probably be harmful to our skin after prolonged use? When they sell fragrance, do they tell you that it's ok to spray on the skin? So here comes my new product idea. Or if this already exists, then it could be a new platform or positioning for fragrances. We could create a whole new perfume

Pepsi seems to be getting quite a lot of attention lately. First, it was the link of Pepsi's new logo to Obama's campaign logo. Some have said that Pepsi got it's inspiration from Obama, but it seems that Pepsi's management have tried to imply that it was the reverse. Watch it here (video from Adage) . Whatever the case... I see no cause for any commotion. Because I don't think really catch the similarity. Well... apart from the colours (red and blue?)... and that they're both round?.... For the uninformed, feast your eyes on Pepsi's new smiling logo, which could easily cost the company hundreds of millions to have them switch from old to new. Imagine changing all their cans, delivery trucks, merchandising displays all to the new logo.... $$$ Out with the old.... In with the new... And now, compare this with Obama's logo... ?????? The things people can think of to come up with a good story... And them even more recently, there's buzz about a 27 page

The Snuggie blanket, launched in October is amazingly selling fast in this recession. What's a Snuggie? It's a blanket with sleeves! Sounds kooky? Well, not to the 4 million plus peeps who are snuggled up in their Snuggie. 4 million have already been sold and more are on the waiting list. Aimed at families who want to keep warm but not increase their electric bill when the days get colder. Snuggie blanket: sportsillustrated.cnn.com Oh! Saving money! No wonder it's selling fast. *The recession probably helps* Practical and all, but the design is really weird I must say. Totally looks like Harry Potter's or Obi Wan's robe. As quoted from someone in a forum, at least you can double it up for cosplay. Haha. I for one, wouldn't wanna look like a monk. *remember Silas from Da Vinci Code?* shudder. Thank goodness I'm in sunny sg. No need for Snuggie. Actually, the Snuggie is not something new. In fact, the first blanket with sleeves is called the Slanket. But it

Hi all, I am conducting a focus group for a prestigious cosmetic skincare brand. We are a group from NUS Business School and we are looking for working adults aged 28-45. A focus group is basically a group of 6-8 people sitting around and discussing about certain issues and questions posed by a moderator. It is not a must for the participant to know about the brand. We just need sincere opinions, that's all! The focus group will be held @ NUS on 10th Jan , and it will last 1 hour . Participants will receive a goodie bag with the brand's products as well as a small token of $10! Please email me at nusbiz@ymail.com if you are interested. Please include your Name, Occupation, Age, Mobile & Email . I will contact you as soon as you are selected for the focus group. Thanks again!

This picture was taken not so recently. Been meaning to blog about this but it just slipped my mind until I rummaged through the pictures in my iPhone. Most cab-takers probably already realized that several cabs in Singapore have been installed with TV, more specifically, iCabTV . At first, I thought it was interesting to have some entertainment on the go. So I tried pressing on a few buttons to see how this thing worked. Not too bad... not only is the screen a mobile tv but it also doubles up as a digital street directory, informing passengers of the nearest atm machine, shopping malls etc. I think I played with the buttons for about 5 mins before I stopped. Cos having to sit up and go against the force of a moving vehicle is just too tiring. So I just sat back, relaxed, and tried to focus on whatever was on screen at that moment. Quite difficult when the cab driver had the RADIO on AT THE SAME TIME. Saw an ad where I could win a t-shirt with Luo Zhi Xiang's signature. Vividly rem

Spotted this ad while I was waiting for the bus. Thought it was quite cute. Not only is the ad funny, IKEA even localized the ad to suit the different locations in Singapore. Cool. IKEA has quite a sense of humor don't you think? ;)