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Pepsi Mania

Pepsi seems to be getting quite a lot of attention lately. First, it was the link of Pepsi's new logo to Obama's campaign logo. Some have said that Pepsi got it's inspiration from Obama, but it seems that Pepsi's management have tried to imply that it was the reverse. Watch it here (video from Adage).

Whatever the case... I see no cause for any commotion.

Because I don't think really catch the similarity.

Well... apart from the colours (red and blue?)... and that they're both round?....

For the uninformed, feast your eyes on Pepsi's new smiling logo, which could easily cost the company hundreds of millions to have them switch from old to new. Imagine changing all their cans, delivery trucks, merchandising displays all to the new logo.... $$$

Out with the old....
In with the new...

And now, compare this with Obama's logo...


??????


The things people can think of to come up with a good story...

And them even more recently, there's buzz about a 27 page pdf named "Breathtaking" which documents the thought process that went into coming up with the new Pepsi logo.

Looks majorly technical I must add. Didn't really understand most of the document.

Some have suggested the document an internet hoax, or even a viral-marketing campaign from Arnell Group, the Omnicom Group agency that's led by Peter Arnell, the design guru who has had his hands all over brands from Chrysler to Home Depot and, recently, Tropicana. -Adage


Is it a gimmick or is it not? We'll just have to wait and see...

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