Skip to main content

Pepsi Mania

Pepsi seems to be getting quite a lot of attention lately. First, it was the link of Pepsi's new logo to Obama's campaign logo. Some have said that Pepsi got it's inspiration from Obama, but it seems that Pepsi's management have tried to imply that it was the reverse. Watch it here (video from Adage).

Whatever the case... I see no cause for any commotion.

Because I don't think really catch the similarity.

Well... apart from the colours (red and blue?)... and that they're both round?....

For the uninformed, feast your eyes on Pepsi's new smiling logo, which could easily cost the company hundreds of millions to have them switch from old to new. Imagine changing all their cans, delivery trucks, merchandising displays all to the new logo.... $$$

Out with the old....
In with the new...

And now, compare this with Obama's logo...


??????


The things people can think of to come up with a good story...

And them even more recently, there's buzz about a 27 page pdf named "Breathtaking" which documents the thought process that went into coming up with the new Pepsi logo.

Looks majorly technical I must add. Didn't really understand most of the document.

Some have suggested the document an internet hoax, or even a viral-marketing campaign from Arnell Group, the Omnicom Group agency that's led by Peter Arnell, the design guru who has had his hands all over brands from Chrysler to Home Depot and, recently, Tropicana. -Adage


Is it a gimmick or is it not? We'll just have to wait and see...
Labels:

Comments

Post a Comment

Popular posts from this blog

Tips to a Successful Blog Shop

Recently, or maybe not that recent, I've noticed that there has been an influx of blogshops. For the unsure, blogshops are just like any other shop, selling just about anything, just that it is set up online. Being an avid shopper, as well as one who spends time on the internet often, I have seen myself succumb to buying from blogshops. Many a time, my purchases are sweeeeet! I've not met any dead sellers or had any trouble with getting my items. But don't get me wrong... I still shop at retail shops. In fact, I love both :) Blog shops are fun to scroll through when I just don't have the time to step out (when exams are round the corner). Apart from being a buyer from online shops, I have also tried selling stuff by setting up my own blog shop. It didn't go so well though. Naturally, I prefer buying to selling stuff. Those who buy from blogshops, you may think that it is easy work, but it is a hell lot of work for the sellers. They have to choose the supplies from ...
15 comments
Read more

Do you like Shark's Fin Soup?

There has always been talks about how fishermen leverage on the huge market for the consumption of sharks' fins and throw the dying shark back to the water after snipping off their fins, aka "live-finning". In JC, I've even watched a documentary endorsed by our very own Stephanie Sun (Sun Yan Zi) about the harm that this is causing on those sharks and other marine life. All these news left me a bit apprehensive and I even swore to lay off shark's fin. However, a few years ago, I remember hearing from my mum, after she had read an article on the Straits Times that we can eat shark's fin without guilt . An excerpt below: However, these sensational pictures obscure the fact that many within the industry are against such practices. The vast majority of fins in the market are taken from sharks after their death. This is the preliminary finding of a review made with the assistance of shark experts, fishermen, captains of big fishi...
5 comments
Read more

Localization of Advertisements

We all know that localization is important. Because it will be more relevant to the people looking at the ad. You can even see that from online marketing. For example, I signed up for Yahoo! email using yahoo.com instead of yahoo.com.sg, just because I thought the "sg" didn't look as cool. However, the ads that I got were all related to the US, which I learnt how to ignore in time. The good news it: recently, I was given the choice to change the ads to Singapore based ones, which were definitely better and more interesting. We've also seen the localization of musicals, which I have written about in another blog. The example was a personal experience of mine while watching the musical "We Will Rock You", where parts of the actors' scripts were changed to suit the Singapore culture. Evidence of localization in "We will Rock You" - adapted from pegpeg.wordpress.com 1. When the lead “accidentally” knocked into one of the audience down stage, he sa...
3 comments
Read more