These are real life examples in Singapore. Of cos, some people may beg to differ, but nonetheless, just some opinions of mine so that others can probably create better and more sensible ads =)
P.S. This is of no offense to any of the sponsors/companies/advertising agencies or anyone who created the ads below.
L'Oreal UV perfect
This is how the overall ad looks like in a female magazine
Notice this part of the ad. The copy says "30 years old without UV care" for the left one and the one on the right says "30 years old with UV care"
You probably can't see if from the pic, but they did use DI to create a difference. Yea, I know that most (or can I say all?) ads use digital imaging, but do you have to make it so obvious? By using the same person and depending on DI to convince consumers, I don't think it really works. In fact... the ad probably will look better without this section.
Kellogg's - Special K
Saw this ad at the bus stop. So what does this mean? In the Brand X ad you pinch the fats out of the tummy... and in the Kellogg's ad... I just see an unpinched tummy. So?
If you wanna tell consumers that Kellogg's won't make you put on weight, then probably a better way is to also pinch the tummy in the Kellogg's ad and show lesser fats (or no fats).
P.S. This is of no offense to any of the sponsors/companies/advertising agencies or anyone who created the ads below.
L'Oreal UV perfect
This is how the overall ad looks like in a female magazine
Notice this part of the ad. The copy says "30 years old without UV care" for the left one and the one on the right says "30 years old with UV care"
You probably can't see if from the pic, but they did use DI to create a difference. Yea, I know that most (or can I say all?) ads use digital imaging, but do you have to make it so obvious? By using the same person and depending on DI to convince consumers, I don't think it really works. In fact... the ad probably will look better without this section.Kellogg's - Special K
Saw this ad at the bus stop. So what does this mean? In the Brand X ad you pinch the fats out of the tummy... and in the Kellogg's ad... I just see an unpinched tummy. So?If you wanna tell consumers that Kellogg's won't make you put on weight, then probably a better way is to also pinch the tummy in the Kellogg's ad and show lesser fats (or no fats).
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