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Li Ning

I'm sure few have heard the brand Li Ning, especially those in Singapore. But it seems to be a whole different scenario all across the ocean in China. In China, Li Ning is a well known sports brand which is similar to the likes of Nike and Adidas. Ask any Chinese teenager if they know Li Ning, and few would shake their heads. It was initially set up by the famous Chinese gymnast Li Ning, and this sports brand is endorsed by Damon Jones and Shaq O'Neille from NBA.

Li Ning, however, is not exactly very globalized yet (judging from the fact that few have heard of it's name here). I was tasked with this project to research on Li Ning a few months ago, and these are some interesting things I discovered.

Firstly, the Li Ning logo looks like this


the not so famous (yet) Li Ning squirrel tail

Now, just compare the above... to this

the already very famous Nike swoosh

Notice the similarity? Now, on to the slogan...

Li Ning's slogan is

Anything is Possible

and another famous sports brand's slogan is...

Impossible is nothing

I'm not saying that anything is wrong with that, I know that many brands from different industries do have similar logos and slogans. But isn't Li Ning's one rather obvious? Haha... well you be the judge :)

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Unknown said…
Both logos and slogans are similar and I don't blame you for making certain assumptions. But do you know that according to reports, Anything is Possible was launched by Li Ning in 2002 while Impossible is Nothing only came out in 2004? So, go figure!
February 17, 2009 at 9:34 PM
peg said…
Oh! I didn't know that Li Ning had their slogan first. Interesting...
February 23, 2009 at 10:04 PM
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