The Marketing Peg

I first saw the news in my email from WWD. It's been nearly 15 years since Topshop dabbled in the makeup biz, and now the clothing chain is back in action. Starting in May, the British retailer will be selling a range of cosmetics at its top 30 stores, its New York shop, and on its website. The line consists of both permanent and seasonal collections and will include 97 products encased in fun packaging. Topshop designer Lizzie Dawson explains in WWD , "It's playful, almost like the Topshop girl drew it herself." The company plans to put out more "experimental" trend collections four to six times a year. The line will consist of colour palettes inspired by Topshop clothing and accessories, along with a sheer Skin Tint and Skin Glow in lieu of foundation or powder. In addition, there will also be four to six seasonal collections throughout the year that will include a trendier, slightly more adventuresome selection. Topshop sees colour as a valuable way to a...

Check this out! CHANEL Les Trompel'Oeil Temporary Tattoos! I love them! I already made my reservation at the Takashimaya beauty counter. Each person is only limited to 3 packs. OMG! Can't wait for my tattoos to come in on 19 March 2010. http://www.luxury-insider.com/Current_Affairs/post/2010/02/24/Kelly-Chen-Wears-Chanel-in-New-Music-Video.aspx

There was this day that I had to stayover at the boyfriend's and realised that I forgot to pack some of my skincare. Coincidentally, I found some skincare satchets in some magazines as I was going through them. Why not right? So I took out a couple: oil makeup remover by Bio essence and Lancome UV Expert sunblock/makeup base SPF50 PA+++. So here's my review on these 2 products based on the samples I tried. But first, let me clarify that for me to review, I'll definitely have to have some form of comparison. Like you wouldn't know what a good pineapple tart (oh btw, Happy Lunar New Year!) tasted like if you haven't tried a few. You can't say whether something is good if you haven't tried others out there right? So for the bio essence oil makeup remover, my comparison would be Fancl's mild cleansing oil. I have to say that the bioessence one pales in comparison. Firstly, it doesn't seem to wash off cleanly. I still feel the oily feeling after I rin...

I'm quite surprised at myself (in a bad way) for not knowing what High-Definition makeup was. I just chanced upon it while going through my daily updates on Fashionista. Going through the story on MAC's new Tabloid Collection , I couldn't figure out what HD makeup was. I only knew that it made people look airbrushed. A quick search on the internet and I found some definitions: From Beauty and The Blog : "Originally designed for use in film and television, high-definition makeup provides a flawless, picture-perfect complexion and is invisible to the 6x magnification of high-def cameras (and the naked eye!), thanks to: innovative, superfine microparticles that blend imperceptibly into skin photochromatic pigments that react with all types of lighting The result is skin that looks naturally flawless whether on screen or on the street." From About.com : "High definition makeup is almost as popular as mineral makeup. However, the really great thing about high de...

We all know that the best places to spray your fragrance is behind the ears, at the wrist area, some say at the neck.. and so on. And we all know that it is strongly discouraged to spray fragrance on your clothes. Because as time goes by, it may result in staining of the clothes. Thus people spray them on their skin so that it will last longer and react with the individual's skin to have a unique smell. But seriously, have we all thought about whether the fragrance is good for the skin? I mean, we spray them on our skin almost everyday, but who knows what ingredients are within that bottle of liquid. Alcohol, fragrance and what else? What chemicals are there that we do not know of that could probably be harmful to our skin after prolonged use? When they sell fragrance, do they tell you that it's ok to spray on the skin? So here comes my new product idea. Or if this already exists, then it could be a new platform or positioning for fragrances. We could create a whole new perfume...

Pepsi seems to be getting quite a lot of attention lately. First, it was the link of Pepsi's new logo to Obama's campaign logo. Some have said that Pepsi got it's inspiration from Obama, but it seems that Pepsi's management have tried to imply that it was the reverse. Watch it here (video from Adage) . Whatever the case... I see no cause for any commotion. Because I don't think really catch the similarity. Well... apart from the colours (red and blue?)... and that they're both round?.... For the uninformed, feast your eyes on Pepsi's new smiling logo, which could easily cost the company hundreds of millions to have them switch from old to new. Imagine changing all their cans, delivery trucks, merchandising displays all to the new logo.... $$$ Out with the old.... In with the new... And now, compare this with Obama's logo... ?????? The things people can think of to come up with a good story... And them even more recently, there's buzz about a 27 page ...

The Snuggie blanket, launched in October is amazingly selling fast in this recession. What's a Snuggie? It's a blanket with sleeves! Sounds kooky? Well, not to the 4 million plus peeps who are snuggled up in their Snuggie. 4 million have already been sold and more are on the waiting list. Aimed at families who want to keep warm but not increase their electric bill when the days get colder. Snuggie blanket: sportsillustrated.cnn.com Oh! Saving money! No wonder it's selling fast. *The recession probably helps* Practical and all, but the design is really weird I must say. Totally looks like Harry Potter's or Obi Wan's robe. As quoted from someone in a forum, at least you can double it up for cosplay. Haha. I for one, wouldn't wanna look like a monk. *remember Silas from Da Vinci Code?* shudder. Thank goodness I'm in sunny sg. No need for Snuggie. Actually, the Snuggie is not something new. In fact, the first blanket with sleeves is called the Slanket. But it...